THE CHALLENGE

Getting children to eat nutritious foods can be notoriously difficult, especially when it comes to vegetables. The goal was to make a product that appealed to both children and adults, overcoming the stigma associated with picky eating. The brand needed to be visually dynamic, instantly engaging, and unapologetically fun.

The rebrand successfully positioned Picky Eaters as a leader in creative, health-conscious meal solutions. The vibrant designs captured attention on shelves and online, while the playful tone resonated with both parents and children. The brand's visibility and engagement increased, fostering a stronger connection with its core audience.